August 5

Report on Search Engine Metrics for Lead Generation



MarketingSherpa published a benchmark report that covers SEO and paid search ads metrics. It also covers topics like setting up SEO and PPC budgets, optimizing results, improving click rates, average cost per click, and tips for increasing lead conversions from search traffic.

Get a copy of the Executive Summary for this report:
Search Marketing Metrics Guide

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. That books looks really good. I was searching for a comprehensive book that deals with all fair means of seo and ppc marketing and his books seems to have it all. Thanks for the info.

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