February 24

Search Engine Optimization for lead generation

MarTech

1  comments

For marketers, search engine optimization (SEO) is more critical now than ever. According to a survey by analytics provider WebTrends of over 1,000 marketers, 30 percent said lead generation is their primary site objective.

Web Sites: Now, Built for Leads by By Susan Kuchinskas

MarketingSherpa’s Buyer’s Guide to SEO Firms
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121 search engine optimization firms profiled – including handy comparison chart and index by clients. Plus tips on how much to pay, estimating ROI, and avoiding dangerous practices that can hurt your rankings.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Another great way is to build a highly optimized site and offer free reports in exchange for optin information. That way the visitors dont feel that they are really parting with personal information.
    But how open they will be to sharing phone numbers is debatable

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