The temptation to buy data at pennies per contact – especially when you have limited resources – can be overwhelming.
But whatever you do, you must resist.
In the short video below, taken at MarketingSherpa’s B2B Summit in Boston, Brian Carroll explains why.
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Did you find this valuable? If so, remember, this is merely one of 60,000 minutes of revenue-driving information that is unveiled at MarketingSherpa’s B2B Summit. There’s obviously a lot more where this came from and, even better, there’s still time to discover it all. Just register for the San Francisco summit, October 24 and 25.