In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. (Find his comments at timestamp 18:14.)
So what do you do with them until they are?
You nurture them.
Learn more opportunities to leverage lead-nurturing in the video below.
This is the fifth in a series I developed for a leading IT organization to teach their channel partners about lead nurturing. My purpose was to make the concept easier to understand and accessible.
Here are links to the first four clips:
If you have any recommendations on how I can build on this series, I welcome them.