June 17

Have Two Minutes? Find out the Problems that Lead Nurturing Solves

Lead Nurturing

3  comments

Marketing professionals, have you ever had to deal with sales teams that rarely moved forward on the leads you provided?

Sales professionals, have marketers ever bombarded you with leads that just weren’t going to result in a sale?

If you have experienced either situation, then you need to watch this two-and-a-half-minute video to find out how to respond.

[youtube clip_id=”WfLKnDRpHc8″ width=”600″ height=”400″]

This is the third in a series of five two-minute videos I developed for a leading IT organization to teach their channel partners about lead nurturing. My purpose was to make the concept easier to understand and accessible. Here are the first two clips:

What is the Difference Between Lead Nurturing and Lead Generation?

What Are the Ingredients of Lead Nurturing?

If you have any recommendations for this video series, let me know in the comments below. I welcome your insights and ideas.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Hi David! Indeed, looking at the customer’s perspective is the best solution. Knowing what they need, giving them the options and the chance to compare are some ways to identify qualified leads.

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