August 20

Have Two Minutes? Find out the Problems that Lead Nurturing Solves

Lead Nurturing


Marketing professionals, have you ever had to deal with sales teams that rarely moved forward on the leads you provided?

Sales professionals, have marketers ever bombarded you with leads that just weren’t going to result in a sale?

If you have experienced either situation, then you need to watch this two-and-a-half-minute video to find out how to respond.

[youtube clip_id=”WfLKnDRpHc8″ width=”600″ height=”400″]

This is the third in a series of five two-minute videos I developed for a leading IT organization to teach their channel partners about lead nurturing. My purpose was to make the concept easier to understand and accessible. Here are the first two clips:

What is the Difference Between Lead Nurturing and Lead Generation?

What Are the Ingredients of Lead Nurturing?

If you have any recommendations for this video series, let me know in the comments below. I welcome your insights and ideas.

About the author 

J. David Green

J. David Green is the CEO of PipeAlign, a company that helps B2B companies tell a winning story, scale that story across sales and marketing, and measure and improve what matters most. Among other accomplishments, Dave generated a billion dollar sales pipeline in 20 months for Avaya, increased SMB revenue for Symantec from $2MM a year to $25M a year in twelve months, wrote a book on scalable lead generation, and has spoken at the DMA, MarketingSherpa, the BMA, the AMA, and many other events.

  1. Hi David! Indeed, looking at the customer’s perspective is the best solution. Knowing what they need, giving them the options and the chance to compare are some ways to identify qualified leads.

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