November 13

How to Design Lead Nurturing Programs that Drive Sales webinar with Ardath Albee

Lead Nurturing

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You’ve probably seen a lot of discussions regarding lead nurturing lately. People want to know: How can I create enough content with my organization’s limited resources? How can we develop a nurturing program that actually builds our pipeline? What measurements will help us consistently create great outcomes?

To help marketers answer these questions, I have invited Ardath Albee to join me for the next B2B Lead Generation Roundtable webinar. According to Ardath, the buying process is changing and marketers need to adapt their lead nurturing programs to match.

ArdatEmarketingstrategiesbookh is perfect for this discussion. She is a B2B marketing strategist and expert at creating contagious content and e-marketing strategies that engage prospects until they are ready to buy. Ardath and I often do work together at InTouch and I really like her Marketing Interactions blog. She’s written a great new book called eMarketing Strategies for the Complex Sale (Disclosure: I wrote the foreword). I think it’s the perfect compliment to my book Lead Generation for the Complex Sale and Amazon.com must think so as well because they’re selling our books as a bundle : )

Join me for this complimentary webinar, “How to Design Lead Nurturing Programs that Drive Sales.” During this event, Ardath will show you how to create a nurturing program that will work in parallel with the way your prospects move through their buying processes. She’ll demonstrate how to get to know your buyers better and develop a content plan to engage them at each stage of a purchase decision. You’ll learn how to create a framework for execution and how to measure the results.

View recorded webinar on-demand and get the free “Lead Nurturing Guide”

You may also like:

How to do lead management that improves conversion

How Empathy Will Grow Your Sales and Marketing Pipeline

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

Lead Nurturing: You can’t automate trust

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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