May 16

How to get better at reading emotions in sales and grow emotional intelligence

Empathy-based Sales


Things can get emotional in sales, especially B2B, where the stakes are high.

You’re trying to meet your quota, and figure out the new normal with COVID-19.

It’s no wonder we’re all a little on edge.

That’s why it’s helpful to be able to read other people’s emotions.

Because – a lot of times – people don’t say what they’re really feeling or thinking.

This is how we can develop our emotional intelligence.

Developing emotional intelligence

To get better at reading emotions, we need to overcome the chemicals in our brains.

A few ways to do that:

1) Feel your heartbeat.

I might sound a little crazy, but putting your hand over your chest to feel your heart beating has been proven to increase your EQ.

2) Third-ear listening.

Think about what’s not being said. Look for body language and facial expressions.

3) Read more fiction.

Reading more fiction helps us see the world from a perspective other than our own.

To hear more advice on improving emotional intelligence, check out the link in the comment below!

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