If you attended our most recent B2B Lead Roundtable webinar, you found out why Brandon Stamschror, Senior Director of Operations for MECLABS Leads Group, is passionate about investing in the very best data possible: it may cost more upfront, but the return is more than worth it.
During the presentation, Brandon details an experiment with a $3.6 billion Cisco partner where the difference between the best- and worst-performing lists was almost $600 per lead. They lowered their cost-per-lead by 60% by testing and improving the quality of their marketing lists.
Brandon expanded on this topic even further during an interview with David Kirkpatrick, a MarketingSherpa reporter. Brandon reveals why:
• Your database is probably not what you think it is.
• You should only collect the data you need.
• You’re never done cleaning lists.
For some insight on how to maximize the top of your marketing funnel and why that makes revenue flow faster, be sure to check out Brandon’s interview:
MarketingSherpa: B2B Marketing: Building a quality list
Let us know what else you would like to learn about attaining and maintaining data to drive more leads; we’ll be happy to address your questions here or in future webinars.
