February 16

Lead generation ROI depends on data quality

Lead Generation

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Don’t waste precious your lead generation budget on old databases. According to published reports, more than 20% of contact information changes annually. That’s a conservative estimate. In some cases, I’ve seen over 40% of CRM database information changes annually.

For most marketers, I’ve found, data quality is an afterthought. Who can blame them? It’s boring and tedious work. If you’re serious of creating measurable results, you must make sure you have the best marketing list possible.

CRM: The Integration Failure Guarantee

Thanks to Heath Row at Fast Company Now Blog

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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