November 8

Podcast: How to Nurture Leads

Lead Nurturing

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You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns.

I was interviewed by Marketing2IT’s Ginna Hall on the subject of "How to Nurture Leads."  The interview is featured in the November 8, 2005 issue of Marketing2IT.

Read How to Nuture Leads article on Marketing2IT.

Show Agenda

  • Why lead nurturing is such a hot topic.
  • Who owns the lead nurturing process.
  • Three key elements of a lead nurturing program.
  • Nuts and bolts of contact frequency and content.
  • How to decide which leads to nurture.

Pod1
Listen to How to Nuture Leads Podcast (File size is 35 MB)

Podcast length (29-minutes) plus 8-minutes of bonus material 

Show notes
Books mentioned in the podcast:

Lead Generation for the Complex Sale
Selling to Big Companies
The Green Banana Papers

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About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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