January 17

Lead Generation via webcasts predicted to grow in 2005

Lead Generation


Bitpipe released a new study entitled, "2005 IT Marketing Trends Study Results."  The survey of 317 technology companies found that almost 66% of companies surveyed plan to invest more on lead generation in 2005 verses 2004. According to the study, 74% of technology companies are using webinars/webcasts for lead generation and are planning to increase their use. 

The Web Seminarian also comments on the study and points out that, "Webcasts fall behind e-mail (88%) and white papers (86%) as a lead generation tool, but they are clearly a fully mature marketing technique for this group." 

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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