November 1

My Interview On KCCO Business Radio

Lead Generation


I was interviewed on KCCO Business Radio (950 AM) on the subject of lead generation for the complex sale.

The interview was part of KCCO’s Strictly Business program with Susie Jones (weekdays 4:00 to 6:00 PM).

Listen to lead generation interview (File size is 1.48 MB)

(Show length 6:28 minutes)

Show Notes

  • What is lead generation for the complex sale?
  • What is a complex sale?
  • Ideal customer profile – why is it important?
  • Strategy vs. Tactics – what’s going on?
  • Relationship Mindset – lead generation is conversation
  • Lead Maturation – Banana mindset – sales readiness

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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