I was recently interviewed by Dave Stein, CEO, and Founder of ES Research Group, and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics:
- What works to get sales and marketing alignment
- How the marketing funnel impacts the sales funnel
- Reengaging and optimizing past sales leads
- Teleprospecting and nurturing tactics
Also, Check out Dave Stein’s Blog for Sales Leaders. Dave is an internationally recognized thought leader in the area of sales performance, sales effectiveness and especially sales training. Whether you’re in B2B marketing or sales or management, you’ll find his commentary on what’s happening in the industry relevant.