February 15

Website Landing Pages impact Lead Generation results



Lead generation remains the top priority for B2B websites.  As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. 

That’s a good thing – but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. 

On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave.  So what else can you do to improve the traction of your website to generate more leads?   

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results.  (BTW – every page is a landing page to search engines)

The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages. Ten times more people call now. Most landing pages don’t do that!"  Kornbluth’s website now generates 1000% more website inquiries! 

Lead Generation Site Redesign: How to Get More Big Company Execs to Call You

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Why do you need landing pages ?
    All benefits and advantages on just one page ?
    People use search engines to find services and products and don’t like to be pushed by emails. It is likely they are not really interested.

    As you say: The entire website is your landing page.

  2. Another strategy is to tie your website to social media such as Facebook fanpages. By having your business on Facebook with a fanpage,you are inviting your visitors to intermix with comments, social engagement, etc. Also, the Facebook “like” button is like an email “opt-in” form, where you build a list of your visitors that you can interact with.

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