MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.
I got a copy of the handbook and finally had a chance to read it. This book is the real deal. Yes – the eye tracking heat maps (click image to enlarge) have a "wow" factor. I’m more impressed by the amount of research and testing that went into this book.
If you have responsibilities that involve your website (or your clients website) you need to get this report. They have an early adopter discount until 2/28.
Landing Page Handbook: How to Raise Conversions
I’ve been granted an interview with Anne Holland, president of MarketingSherpa. Anne is a brilliant B2B marketer and I’m looking forward to get her perspective on website lead generation and landing pages. Do you have questions about website landing pages?
Submit your questions (via comments) for me to ask Anne.