February 16

Landing Page Handbook: How to Raise Conversions by 40%



MarketingSherpa released their Landing Page Handbook: How to Raise Conversions.  The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. 

Eyetracksample_1I got a copy of the handbook and finally had a chance to read it.  This book is the real deal.  Yes – the eye tracking heat maps (click image to enlarge) have a "wow" factor.  I’m more impressed by the amount of research and testing that went into this book. 

If you have responsibilities that involve your website (or your clients website) you need to get this report.  They have an early adopter discount until 2/28.

Landing Page Handbook: How to Raise Conversions

NEWS Alert!

I’ve been granted an interview with Anne Holland, president of MarketingSherpa.  Anne is a brilliant B2B marketer and I’m looking forward to get her perspective on website lead generation and landing pages.  Do you have questions about website landing pages? 

Submit your questions (via comments) for me to ask Anne.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Thanks for posting the heat map for how consumers scan a page. Quite revealing.

    I’ve been following Marketing Sherpa for a few months now, but don’t recall seeing the heat map. Perhaps because I use a newsreader.

  2. I’m going to be revamping my company’s site soon. Right now we have pricing for one of our products on the top right of our home page. Should you list the pricing like that? Or does it scare them away, even if it is a good buy (but still 3 grand!)?

    Many thanks for considering my question!

  3. Nice blog Brian. (landed on your blog through Harry Joiner’s blog)

    A few questions:

    1. Which software to use to test various landing pages without spending a lot of money.
    2. How big should a landing page be.
    3. What are the essentials of a landing page according to Anne. (headline, picture of product, benefit bullets, signup form and signature – anything else?)

    I stumbled upon a few internet marketing sites that use a twist on their lead generation pages. I didn’t like the twist much, but I think it did increase their sales.

    Here is what they did:

    They wrote a headline and a few bullet points with benefits for a product. And then asked for people’s email id if they wanted to get more information about the product.

    Now if you filled in the form, you would be taken to a sales page for that product.

    But here is the twist – if you didn’t fill the form, a popup came up. That pop up is the same sales page.

    Very sneaky.

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