April 30

Lead Generation 2.0 Critical Success Factor #9 Effectiveness

Lead Generation

2  comments

MarketingExperimentsQuarterlyResearchJournal I recently wrote about the 8 critical success factors for lead generation 2.0. Then #9 came to mind – effectiveness. Simply put, make the most of what you have. Its too easy to fall into the trap of selling everything to everybody, or deluding yourself that the reason for more leads isn’t access to endless resources.

Check out the MarketingExperiments Quarterly Research Journal. It’s a 112-page publication is full great ideas to help you boost your lead generation, website, email, social media and make your overall marketing more effective. I contributed some research in the report on lead nurturing too.

Also, I think you’ll find this post, “On Effectiveness: Think more, and do less” relevant too. It gives tips on how to become a “strategic quitter” so can focus you energy where you’ll make the biggest difference with your marketing and lead generation and marketing.

Related Resources
2010 Online Marketing ROI Tour – boost your online marketing effectiveness

Why customer advocacy should be at the heart of your marketing

A New Chapter for the B2B Lead Blog

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. I totally agree. It is so easy to fall into a trap of selling anything to anybody. Show me the money always spins through your head and it so easy to get pulled into that way of thinking. I’ll definitely check out that journal. Thanks for sharing.

  2. Effectiveness covers all success factors in selling. As it is the main driving force to dig profits, it should be done in the most effective, entertaining, and humane way possible. Big businesses encourages the creation of a business website to handle the pool of probable clients and customers to deal with. To be effective in that matter, a usable and accessible corporate web design is a prerequisite.

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