I recently wrote about the 8 critical success factors for lead generation 2.0. Then #9 came to mind – effectiveness. Simply put, make the most of what you have. Its too easy to fall into the trap of selling everything to everybody, or deluding yourself that the reason for more leads isn’t access to endless resources.
Check out the MarketingExperiments Quarterly Research Journal. It’s a 112-page publication is full great ideas to help you boost your lead generation, website, email, social media and make your overall marketing more effective. I contributed some research in the report on lead nurturing too.
Also, I think you’ll find this post, “On Effectiveness: Think more, and do less” relevant too. It gives tips on how to become a “strategic quitter” so can focus you energy where you’ll make the biggest difference with your marketing and lead generation and marketing.
2010 Online Marketing ROI Tour – boost your online marketing effectiveness