May 16

Podcast: The Innovative Marketer

Lead Generation

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Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.  During the interview, I talk about my early roots in marketing, some of my philosophy, my upcoming book, and what marketers should be thinking about to develop effective B2B lead generation programs.

Listen to podcast (right-click to save to your desktop)

Link: The Innovative Marketer: Podcast #4 – Brian Carroll, Author of Lead Generation for the Complex Sale.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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