October 28

Lead Generation Summit Notes

Lead Generation


In case you missed it.  MarketingSherpa’s posted their B-to-B Lead Generation Summit Notes.

Here’s an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing")… they were using the term "Demand Generation instead.   

Summit Notes: What’s Really Working in Demand Generation Campaigns.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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