To be successful at generating leads for a complex sale, marketers can’t rely on one specific tactic but rather they need to leverage a portfolio of tactics. It begins with a mindset that sees lead generation as an ongoing conversation – with human beings – that’s both multimodal and iterative. Not just a campaign.
I had a bit of writer’s block as I was working on my book last night. I went back my earlier mind map and I revised it. Hopefully, I made it better.
Are there any tactics/modalities that I’m missing?
Okay back to writing…