July 9

Lead Generation requires Holistic marketing

Marketing Strategy


Successful lead generation must go beyond the marketing department. It requires a holistic approach that involves the entire company. This article from Marketing Biz-Community I think is right on point.

Everyone needs to be part of the plan. It’s what we call holistic marketing. An approach that involves all players; a system based on partnerships where everyone has something to gain or lose by a campaign’s success or failure.

Holistic marketing should not be holey

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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