March 27

Podcast: How Trigger Events improve Lead Generation

Lead Generation


Have you ever wondered why some sales happen twice as fast others? 

For my first podcast I thought it would be fun to tell a true story about one of my clients. We’ll call her Kristin. At the mid-year point, in 2003, Kristin’s marketing budget was cut by 50%. Amazingly, her CEO still expected her meet her revenue contribution goal.  She had 2-choices…either quit or get creative. 

In the final 6-months, with a smaller budget, she exceeded her total revenue targeted by 25%! In this podcast, I’ll tell you her secret… okay not her entire secret but most of it.

Listen to podcast on trigger events

(File size is 5.58 MB) (Show length 12:07 minutes)

Show notes
Links to companies and articles mentioned in the podcast:

View my podcast feed

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Fantastic! You’re really the audio pro with the intro music… dying to know what set-up you used to make your podcast. A fancy microphone? Are you Mac or Windows? Let us know… tell us what tools you used. And what “lessons learned” you can offer after creating your first podcast.

  2. Well thank you Debbie!

    This is my first podcast so I’m not sure what else I’ve learned yet? I’ll answer your questions as best as I can.

    I used the following setup…

    * for the music license
    * Dell Notebook PC
    * VXI Headset microphone
    * Audacity Sound Editor

    It took me a while to wrap my brain around the idea of podcasting too. I’ve reading about podcasting for some time. It took me some time to feel comfortable enough to take a risk and try it.

    The first learning is that you need to know what you want to say and have a point of view. I had an idea already because I had written this story some time ago. That helped a lot.

    The next point is being willing to learn – courtesy of trial and error. This is still bleeding edge so there aren’t a lot of consumer friendly tools yet. That’s changing as podcasting explodes.

    I’m a little better than novice when it comes to sound editing…I had a home music studio once. I think Audacity’s software is fairly intuitive (best part it is free). It shouldn’t take too long for a beginner to figure out how to use the software and make it do what you want.

    Be willing to fail. The hardest part of podcasting is putting my voice out there. With a few exceptions, I don’t know many people who like to listen to themselves talk. Even if you don’t like public speaking you can still podcast. You’re speaking to a microphone and not people.

    For me it is harder to speak to just a microphone. I want to know if I’m connecting with my listener or not. Look forward to more feedback.

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