May 7

LinkedIn B2B Lead Generation Roundtable Group Turns One

Lead Generation


Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many  aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more.

We didn’t start the group to become the biggest; we just wanted it to be the best.

Amazingly, in less than a year, the group has grown to over 5,062 members with hundreds of discussions and thousands of helpful comments. With a such big community, It takes time to manage the spam and to keep the group focused but Brooke Bower (our fearless group manager at InTouch) is doing a great job. In fact, Brooke was written about in this post Go for Brooke by Michael Benidt and Sheryl Kay.

Thanks to all of the members whose contributions make this group a success. I can’t wait to see what another year will bring.

Join the B2B Lead Gen Roundtable on LinkedIn

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Hello. Great Posts. I have been reading your posts for quite sometime now. Congrats for the awesome growth. Hope you guide us from your articles even in the future

  2. This is my first visit to this site. I hadn’t heard about B2B before. I will have to check this out at LinkedIn. Being in relationship selling, I am very intersted in learning more about sales and lead generation. Looking forward to learning more.

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