October 8

List providers confuse lists and lead generation

Lead Generation


I read this press release in which infoUSA states they are, "a leading provider of….sales leads." Not true.

I wish mailing list and database providers would stop confusing people by calling what they sell "sales leads.” They are not sales leads at all. They simply are undeveloped lists of names and data. They fall far short of what is would be deemed sales ready leads.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Very true. List providers should always make sure to differentiate themselves and stop saying that.

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