February 23

Mac's Tasty Recipe for Lead Generation Success

Lead Generation

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I liked the article, "A Tasty Recipe for Lead Generation," by Mac McIntosh in Microsoft Certified Professional Magazine Online.  In it, he shares a fundamentals recipe for B2B lead generation success.  Mac is also an expert that I cite in my upcoming book. 

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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