February 2

Making Lead Generation Count: Wipro's Integrated Program

Lead Generation


Facing enormous pressure to produce qualified leads for the sales force, marketers are rethinking their lead-generation strategies and programs. What new tactics will boost response rates? Which types of campaigns can lead to the greatest return?

Since its beginning three years ago, Wipro’s program has created a 350% increase in leads and now directly accounts for more than 40% of company revenue.

Making Lead Generation Count: Wipro’s Integrated Program

Article by ITSMA (Information Technology Services Marketing Association)

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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