Facing enormous pressure to produce qualified leads for the sales force, marketers are rethinking their lead-generation strategies and programs. What new tactics will boost response rates? Which types of campaigns can lead to the greatest return?
Since its beginning three years ago, Wipro’s program has created a 350% increase in leads and now directly accounts for more than 40% of company revenue.
Making Lead Generation Count: Wipro’s Integrated Program
Article by ITSMA (Information Technology Services Marketing Association)