In marketing, it is easy to look at the recipients you are scheduling your next email to as numbers. However, those numbers are people and when is the last time you asked yourself if your email is going to provide value to them?
An Entrepreneur, Author, Speaker, Host of the B2B Roundtable Show, and the Founder & CEO of markempa, Brian Carroll, challenges marketers to not get lost in the numbers on their email lists, but to go back to their roots, which is caring for and helping their buyers.
This episode discusses how to apply empathy mapping to your marketing, tactics for getting to know your buyers, and career advice for every marketer. Check it out!