May 7

Marketing Gives Us All the Feels

Empathy-based Marketing


How and why do people say “yes” — “yes” to making a purchase or “yes” to signing up for a service? Brian Carroll, Founder and CEO of markempa says our decisions are largely connected to our emotions and if our emotions are impaired, so are our decisions. Listen as Brian explains the need for empathy-based marketing to more effectively acquire and grow customer relationships.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. He also founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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