May 7

Marketing Gives Us All the Feels

Empathy-based Marketing

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How and why do people say “yes” — “yes” to making a purchase or “yes” to signing up for a service? Brian Carroll, Founder and CEO of markempa says our decisions are largely connected to our emotions and if our emotions are impaired, so are our decisions. Listen as Brian explains the need for empathy-based marketing to more effectively acquire and grow customer relationships.


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Customer empathy, Video


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