March 8

Lead generation and 'the number'

Marketing Strategy

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Many financial executives still view marketing as an expense a.k.a. cost center rather than viewing it as an asset that creates revenue.  Does this describe your current situation? 

Dale Wolf over at the Context Rules Marketing Blog writes a thoughtful post on how marketers can positively influence executives who see marketing as a liability rather than an asset.  Bottom line: it’s the numbers.  Wolf argues, "The real asset for marketing managers is numbers … the ones we help generate with targeted, addressable marketing campaigns."  I agree. 

Link: Context Rules Marketing: Marketing … It’s All in the Numbers

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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