October 5

Marketing Performance Measurement

Marketing Strategy

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CEO’s top mandate for marketers is to accurately measure return on investment. The trouble for marketers is that they have the desire but lack tools and resources to execute.

I just watched this webcast, “Marketing Performance Measurement: The New Strategic Imperative” by the CMO Council. This high-level webcast features interviews with senior marketers about issues that are shaping and influencing marketing performance measurement (MPM), as well as the benefits of MPM at a strategic business level so don’t expect how to tips.

The Webcast is available at
http://www.accelacomm.com/jlp/acipr/1/10002556/

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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