October 5

Marketing Performance Measurement

Marketing Strategy


CEO’s top mandate for marketers is to accurately measure return on investment. The trouble for marketers is that they have the desire but lack tools and resources to execute.

I just watched this webcast, “Marketing Performance Measurement: The New Strategic Imperative” by the CMO Council. This high-level webcast features interviews with senior marketers about issues that are shaping and influencing marketing performance measurement (MPM), as well as the benefits of MPM at a strategic business level so don’t expect how to tips.

The Webcast is available at

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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