Don’t waste your lead generation efforts. Make sure you’ve completed this to-do list.
- Develop Universal Lead Definition with the sales team
- Follow a rigorous lead qualification process
- Pass only qualified leads to the sales team
- Get input from sales on target companies
- Work the sales to co-develop campaigns
- Connect sales and marketing data in CRM
- Regular close the loop meetings with the sales team
- Start lead nurturing now!
Hi everyone, it’s my first go to see at this web site, and article is truly fruitful in support of me, keep up posting such articles.
Even though you posted this a about 7 years ago it is still a valuable list that sums up B2B lead generation. Some of the methods for generating leads may be new, but the to-do list above is very accurate.
Excellent list. Is your lead qualification by phone? Phone only? Other methods of two-way communication with the prospect? E-mail?
This is an excellent To Do List.
A broken lead generation system is a big reason why sales reps underperform.
What online method do you recommend for generating highly qualified inquiries from serious prospects vs. masses of leads from freebie seekers?
Comments are closed.