April 7

Web Clinic Replay: How Lead Nurturing Produced $4.9 Million Pipeline Growth in Eight Months

Lead Nurturing

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As promised in my most recent blog post, below is the link to the MarketingExperiments Web clinic replay that looks at how one organization overcame stagnant sales, regardless of more marketing activity, through lead nurturing.

http://www.marketingexperiments.com/marketing-optimization/converting-leads-to-sales-.html

 

https://marketingexperiments.com/wp-content/uploads/multifiles/articulate/webclinic-03-30-11/player.html

Dr. Flint McGlaughlin, Managing Director of MECLABS, joins me in discussing how we worked with them to execute a lead-nurturing program that launched them from their sales rut into $4.9 million in additional sales pipeline growth in eight months.

I encourage you to watch this replay if you want a better idea of how lead nurturing works in the real world. If you have further questions, feel free to comment below.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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