“The lead generation game has changed in the age of the Internet. If you don’t have this new playbook your competitors will. Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. If you don’t read and then apply lessons from Lead Generation for the Complex Sale, then let me know how things work out for you.”
Listen to the book release podcast (7:43 min 7.12 MB)
For the real thing, order on Amazon. You can find the book at your local Borders or Barnes & Noble and other bookstores. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext. 206 CST.) For the buzz on the book, read reviews and news.
Update: The book made its debut in Amazon’s top 100 (sales and marketing books) today. Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0.