June 13

New Book: Lead Generation for the Complex Sale is officially released

Lead Generation

2  comments

The wait is over! My book, Lead Generation for the Complex Sale, was released this morning. You can read the press release or listen to my podcast about it.

I liked what Bryan Eisenberg, New York Times and Wall Street Journal bestselling author of Call To Action and the new book Waiting for Your Cat to Bark? had to say:

“The lead generation game has changed in the age of the Internet. If you don’t have this new playbook your competitors will. Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. If you don’t read and then apply lessons from Lead Generation for the Complex Sale, then let me know how things work out for you.”

Read the book announcement press release

Listen to the book release podcast (7:43 min 7.12 MB)

Download a free chapter

For the real thing, order on Amazon. You can find the book at your local Borders or Barnes & Noble and other bookstores. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext. 206 CST.)  For the buzz on the book, read reviews and news.

Update:  The book made its debut in Amazon’s top 100 (sales and marketing books) today.  Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. I’ve read the book four times so far, but still keep finding new bits and bobs which I missed at the previous reading. I love the sections where you explain the whole continuum from the first contact to the signing of the purchase order. In my experience, many managers and executives confuse B2B (complex sales) with B2C (simple sales), and mistakenly expect B2B buyers to proceed in their funnels at B2C velocity. They try to apply the B2C sales model of “Find pain -> make it hurt -> overcome objections -> close, close, close” to B2B situations and in doing so they turn many buyers off.

    But even after only four readings, I know I have to make space for this book on my little bookshelf next to my desk, that only contains the very few books I use on a daily basis. Lead Generation For The Complex Sale will be a very often used book. Great work Brian. You’ve opened a brand new keg of worms in many sales and marketing managers’ minds.

  2. You have made some great points but for b2b complex sales especially in the technology industry I have found that LeadLifter’s lead generation system has the best conversion rates for higher ROI and increased qualified leads.

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