August 11

New Book on Corporate Blogging

Content Marketing

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It’s exciting when someone you know launches a new book. Congratulations to Debbie Weil, a recognized blogging expert, on her first offering, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Portfolio Publishing, 2006). I will post a review on Amazon soon. 

This is the perfect time to release a book on corporate blogging. Many companies are just getting started with using blogs to attract and engage their customers. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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