August 1

New complimentary e-book – Start with a Lead: Eight critical success factors for lead generation results

Content Marketing

4  comments

eBookMy latest project is ready! I just published a complimentary new e-book titled Start with a Lead: Eight critical success factors for lead generation. Please download it and pass it on.

According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.

Marketers today are constantly reminded that the company needs more sales leads…now. Unfortunately, that immediacy is quite often at the direct expense of quality. Instead, marketers should adopt and tailor lead generation programs that will increase the odds of creating better sales leads and relationships that will ultimately result in long-term, happy and profitable customers.

In this e-book, you will learn how to develop high-volume, high-quality lead generation programs for your company. It was written for business leaders, managers and marketers who want to help their sales team sell with highly qualified business opportunities, because sales people should only be brought in when a lead has been qualified as “sales ready.”

Download Start With a Lead: Eight critical success factors for lead generation

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Great Summary Brian. I am currently reading your book which I got from Amazon. Lisa also sent me a copy of this book.

    Thanks Again

  2. Since I returned to this small professional services company as VP, Sales and Marketing in the last week, I have been seeking best practices in lead development, particularly around complex sales. I purchased Brian’s book, but his new e-book is a great summary of the salient points in the book. Great for sharing internally too. I even posted it to my blog, http://ceoideas.blogspot.com.

    Jeff

  3. Brian,
    The e book is well done, concise and to the point. I was very impressed with the statement “how you sell me is how you will service me”

    Thanks

  4. Brian,

    I found your e-book to be of great interest. I’m not from a marketing background (owner of small web design and internet services company) but found the content easy to follow and the diagrams especially appealing to my ‘visual mind’.

    I’m currently looking to generate a few new leads with long-term value and have already experienced early positive results having put into action some of the ideas expressed in your e-book.

    Many thanks,
    Peter.

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