March 30

New PDF Tracking Gives Us Pause

MarTech

3  comments

If you require registration on your website to download white papers or other "free" resources, you’re losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report).

In response, marketers have allowed free downloads but, added registration forms inside their PDFs.   

Now you can track PDF documents without making people register. New PDF Tracking Gives Us Pause.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. I’ve tried the basic version of Remote Approach and it tracks downloads neatly, but after inquiring nearly ten times to have a salesperson contact me, I cannot get them to return a call. Looks like a great product, but their apparrent lack of interest in selling their product/services is mind boggling. Normally you have to shoe salespeople away; in this case it seems they want to qualify you as a customer based on the number of voicemails begging for information you are willing to leave!

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