December 27

Lead Generation New Years Resolutions

Lead Generation


I read an article that most people don’t make job-related New Year’s resolutions.  An average worker will invest more, "company time," planning a vacation than they will in planning for their career success. 

New Year’s Resolutions vs. New Year’s Goals
Top 10 New Year’s Resolutions
Top 10 Ways to Ensure New Years Resolution Success

So, let’s list as many New Years resolutions related to marketing, sales and lead generation.  What is the one thing you commit to doing in the next year to grow revenue?


  • Develop a more vertical focused lead generation strategy
  • Update our website
  • Improve our brand awareness by 20%
  • Develop a lead nurturing program
  • Nurture our existing clients and focus on retention
  • Be more multi-modal with our marketing tactics
  • Talk to at least 2 customers/clients per week
  • Use event marketing and be more PR savvy
  • Helping my sales people sell more in less time
  • Test at least 1 new lead generation tactic a quarter
  • Improve internal teamwork between sales/marketing

Okay that should get you started.  Tell me, what’s your top New Years resolution to grow your company’s revenue? 

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Thanks for the specific examples. I set a 2005 financial goal for my business and had set some sub-goals, but your list made me think of some goals (excuse me, resolutions) that I hadn’t thought about and needed to.


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