July 13

Top Offline lead generation tactics

Lead Generation

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Looking for the most effective way to generate leads? A recent survey conducted by MarketingSherpa in March 2004 asked marketers, "What are your top offline lead generation tactics?"

The following lead generation tactics were considered extremely effective in (in order of effectiveness)

1. In-person seminars / road shows
2. Telemarketing
3. Direct mail
4. Trade shows

You can download a free Executive Summary of this report featuring 5 key research learnings about what’s working for lead generation today: MarketingSherpa Report

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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