Looking for the most effective way to generate leads? A recent survey conducted by MarketingSherpa in March 2004 asked marketers, "What are your top offline lead generation tactics?"
The following lead generation tactics were considered extremely effective in (in order of effectiveness)
1. In-person seminars / road shows
3. Direct mail
4. Trade shows
You can download a free Executive Summary of this report featuring 5 key research learnings about what’s working for lead generation today: MarketingSherpa Report