January 20

How Palo Alto Software Raised its Website Conversion Rates

Marketing Strategy


According to a recent study, lead generation is the number one goal of websites. I recommend this Case Study from MarketingSherpa.com (despite being e-commerce in nature) because the concepts explained will help you improve your websites lead generation results.

Palo Alto Software Raises its Sales Conversion Rates from 1.01 to 2.39 with Site Design Tweaks

MarketingSherpa’s Buyer’s Guide to SEO Firms
121 search engine optimization firms profiled – including handy comparison chart and index by clients. Plus tips on how much to pay, estimating ROI, and avoiding dangerous practices that can hurt your rankings.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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