February 5

Blueprint for Personal Lead Generation Success

Lead Generation


Do you generate your own leads?  MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year. The article is geared for individuals like sales people, entrepreneurs and professionals who have to do lead generation for themselves.

The article’s title should have been, "Lead Generation Blueprint for Individuals" or "Blueprint for Personal Lead Generation Success" but I digress…

Thanks goes to Sarah Eaton at the BeTuitive Blog for pointing it out.

Seven Strategies for the New Year

Here are a few strategies that I would ad:

  1. Develop a lead generation calendar – map out your activities and then really follow it!
  2. Act like a good financial manager –  your lead generation efforts should include a porfolio many tactics that you apply consistently over time.  You’re not in it for the big hit. 
  3. Rigorously qualify – every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work. 
  4. Be consistent – Remember the fable about the tortoise and the hare?  No matter how busy you are make time to do lead generation activities.  As you know it doesn’t always stay that way.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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