September 30

Podcast: Marketing and Sales for Big Complex Selling (pt 3)

Inside Sales


I wanted to share the final installment from the podcast series I did with 800-CEO-READ.  In this podcast, Todd interviewed me and Jill Konrath on the critical interface between marketing and sales.

Here’s what Todd says about it:
“Here is the final installment to our podcast series on marketing and selling to big companies. We again have Jill Konrath and Brian Carroll talking about the topic. What we try to spend time on in this call is “space” shared between marketing and sales. Brian leads the call stating, “80% of leads sent from marketing to the sales organization are lost, ignored, or discarded.” You can see why this is a good topic to explore.”

Listen to the B2B Roundtable podcast now

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About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Great podcast! I really liked how Jill described how marketing should assist sales in following up with leads. Don’t just say that you’re “checking in” but try and find the problem. I’m not sure if this is marketing’s job but at least the sales organziation should help sales in how to follow up with leads. At the very least, marketing and sales should be working together.

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