March 2

Podcast Segment 2: Selling to BIG Companies

Inside Sales

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Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB)

  • What’s the proper role of marketing?  Who should do what?
  • Where’s the best place to start when selling to a BIG company?
  • What tactics work and which don’t?
  • What’s your view on the use of email? Does it work?
  • How can you make sure your e-mail message gets a response?

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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