Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.
Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB)
- What’s the proper role of marketing? Who should do what?
- Where’s the best place to start when selling to a BIG company?
- What tactics work and which don’t?
- What’s your view on the use of email? Does it work?
- How can you make sure your e-mail message gets a response?