March 2

Podcast Segment 3: Selling to BIG Companies

Inside Sales

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Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 MB)

  • Why do you hate unique selling propositions? 
  • If they don’t work, what do you recommend?
  • How do you develop an account entry plan? 
  • what’s causes sellers to have difficulty getting into BIG organizations?

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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