Are you finding that trade shows or events are a “waste of time” for lead generation? You may want to think again. I interviewed Ruth Stevens, author of Trade Show and Event Marketing, to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.
- Why did you write Tradeshow and Event Marketing and what were you hoping to address?
- What are the critical success factors in effective event marketing?
- What are the issues that marketers are facing in event marketing?