January 24

Podcast: Use Feedback to Boost Lead Generation

Lead Generation

2  comments

Ever feel like the results of your lead generation efforts aren’t being fully utilized? You’re not alone. Without a solid process in place, an astonishing eighty percent of marketing expenditures on lead generation is wasted because the leads are lost, ignored or discarded by sales. But there are steps you can take to improve lead acceptance and generate better ROI.

I was recently interviewed for a story by Marketing2IT’s Ginna Hall on the subject of “Closed loop feedback” which is vital to improving any lead generation program.

Agenda

  1. Why closed loop feedback is so important to lead generation.
  2. The best way to gather feedback.
  3. Who needs to be involved.
  4. Who owns the feedback process: marketing or sales?
  5. Three obstacles and how you can avoid them.

Listen to the podcast now

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About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Fabulous podcast! Obviously because I make my living selling insurance, I am interested in making the most of all opportunities and converting my insurance leads into policy holders. I appreciate the information provided in this podcast, so thank you!

  2. Very interesting blog and information about lead management. Its soo much more important these days to make sure sales and marketing are working in tandem and from the same hymn sheet. Excellent stuff!

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