This privacy notice provides you with details of how we collect and process your data through your use of our site markempa.com
By providing us with your data, you warrant that you are over 13 years of age.
markempa LLC is the data controller, and we are responsible for your data (referred to as “we,” “us,” or “our” in this privacy notice)
Our full details are:
Full name of legal entity: markempa LLC
Email address: [email protected]
Postal address: 225 Moonlite Drive Circle Pines, MN 55014
The information we hold about you must be accurate and up to date. Please let us know if at any time your information changes by emailing us at [email protected].
2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT
Personal data means any information capable of identifying an individual. It does not include anonymized data.
We may process the following categories of personal data about you:
Communication Data includes any communication that you send to us, whether through the contact form on our website, through email, text, social media messaging, social media posting, or any other communication that you send us. We process this data to communicate with you, record-keeping, and the establishment, pursuance, or defense of legal claims. Our lawful ground for this processing is our legitimate interests, which are to reply to communications sent to us, keep records, and establish, pursue, or defend legal claims.
Customer Data includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details, and card details. We process this data to supply the goods and/or services you have purchased and keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
User Data includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, ensure our website’s security, maintain backups of our website and/or databases, enable publication and administration of our website, other online services, and business. Our lawful ground for this processing is our legitimate interests, which in this case, are to enable us to administer our website and our business properly.
Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is our analytics tracking system. We process this data to analyze your use of our website and other online services, administer and protect our business and website, deliver relevant website content and advertisements to you, and understand our advertising’s effectiveness. Our lawful ground for this processing is our legitimate interests, which in this case are to enable us to administer our website and our business properly and to grow our business and decide our marketing strategy.
Marketing Data includes data about your preferences in receiving marketing from our third parties and us and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free giveaways, deliver relevant website content and advertisements to you, and measure or understand this advertising’s effectiveness. Our lawful ground for this processing is our legitimate interests, which are to study how customers use our products/services, develop them, grow our business, and decide our marketing strategy.
We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests, which are to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely, to grow our business).
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We do not collect any information about criminal convictions and offenses.
We will only use your data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this, please email us at [email protected]. In case we need to use your details for an unrelated new purpose, we will let you know and explain the legal grounds for processing.
We may process your data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any automated profiling.
3. HOW WE COLLECT YOUR PERSONAL DATA
We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook-based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment, and delivery services, such as data brokers or aggregators.
We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
4. MARKETING COMMUNICATIONS
Our lawful ground of processing your data to send you marketing communications is your consent or our legitimate interests (namely, growing our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt-out of receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes, we will get your express consent.
You can ask third parties or us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at [email protected] at any time.
If you opt-out of receiving marketing communications, this opt-out does not apply to personal data provided due to other transactions, such as purchases, warranty registrations, etc.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:
- Service providers who provide IT and system administration services.
- Professional advisers, including lawyers, bankers, auditors, and insurers
- Government bodies that require us to report processing activities.
- Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect your personal data security and to treat it by the law. We only allow such third parties to process your personal data for specified purposes and by our instructions.
6. INTERNATIONAL TRANSFERS
Countries outside of the European Economic Area (EEA) do not always offer the same protection levels to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets specific criteria.
Many of our third parties service providers are based outside the European Economic Area (EEA), so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by providing at least one of the following safeguards is in place:
- We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
- Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
- If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
7. DATA SECURITY
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions, and they must keep it confidential.
We have procedures to deal with any suspected personal data breach and notify you and any applicable regulator of a breach if we are legally required to.
To use certain features of the Website or its Content, you may need a username and password. You are responsible for maintaining the confidentiality of the username and password. You are responsible for all activities, whether by you or by others, that occur under your username or password and within your account. You agree to notify us immediately of any unauthorized or improper use of your username or password or any other breach of security. To help protect against unauthorized or improper use, make sure that you log out at the end of each session, requiring your username and password.
It is your responsibility to protect your own username and password from disclosure to others. We cannot and will not be liable for any loss or damage arising from your failure to protect your username, password, or account information. If you share your username or password with others, they may be able to obtain access to your personal information at your own risk.
Using our Website and its Content, you agree to enter true and accurate information on the Website and its Content. If you enter a bogus email address, we have the right to deactivate your account immediately.
We will use our best efforts to keep your username and password(s) private and will not otherwise share your password(s) without your consent, except as necessary when the law requires it or in the good faith belief that such action is necessary, mainly when disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to others or interfering with our rights or property.
9. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for, we look at its amount, nature and sensitivity, the potential risk of harm from unauthorized use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes, the law requires us to keep necessary information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
10. YOUR LEGAL RIGHTS
Under data protection laws, EU residents have rights to their personal data, including the right to request access, correction, erasure, restriction, transfer, object to processing, portability of data, and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
If you wish to exercise any of the rights set out above, please email us at [email protected].
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information about your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you have a complaint to try to resolve it for you.
11. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
We may use the standard “cookies” feature of major web browsers. We do not set any personally identifiable information in cookies, nor do we employ any data-capture mechanisms on our Website other than cookies. You may choose to disable cookies through your own web browser’s settings. However, disabling this function may diminish your experience on the Website, and some features may not work as intended. We have no access to or control over any information collected by other individuals, companies, or entities whose website or materials may be linked to our Website or its Content.
13. ASSIGNMENT OF RIGHTS
14. NOTIFICATION OF CHANGES
Last updated: January 2021