Search engine optimization (SEO) remains critically important for B2B marketers doing lead generation online. And it’s pretty common advice to hear: launch a blog because the relevant content will attract links and improve your search engine visibility.
Blogs can offer little-known companies name recognition and the chance to boost traffic and generate leads well beyond what they’d get if they were offering a list of goods and services for sale on their website.
But should you write a blog exclusively for search engine visibility?
Somewhat say yes, but not me. I think a frequently updated, well-written, and relevant blog by an author who has a passion for the subject will outperform others that were only for SEO.
Lee Odden over at the Online Marketing Blog shares a useful perspective on why blogs written solely for SEO objectives will inevitably fail. If you’re thinking of blogging for SEO, it’s definitely worth checking out.
Link: Online Marketing Blog: 3 Reasons Why Blogs for SEO Fail