Check back as we’ll be adding resources you can use to apply empathy-based marketing and sales.
What is empathy-based marketing? the article explains that what is empathy-based marketing and how to walk in your customer’s shoes to understand their experience. We need to go beyond rational-logic based sales and marketing to understand how our customers feel. It’s about their experience.
Why Empathetic Marketing Can Give Your Customers An Amazing Experience – Brian Carroll was interviewed on the inaugural episode of the Act-On Software podcast Listen
CRM Radio: How empathy will grow your sales and marketing pipeline
Rethink | Rewind – Three Tips to Practice Empathetic Marketing – In this Rethink Rewind episode, Brian Carroll offers three tips for how marketers can get started today practicing empathetic marketing. Listen
Sales Reinvented Podcast: You Cannot Automate Trust – Episode #015 Interview with Brian Carroll Listen
B2B Growth Podcast: How the Biggest B2B Brands Use Empathy-Based Marketing – in this episode, we talk to Brian Carroll, Founder & CEO at Markempa. Listen