Free Resources

Check back as we'll be adding resources you can use to apply empathy-based marketing and sales.

Featured Articles

June 3, 2021

Discover empathy-based marketing and the seven steps to take a more empathetic approach to understand customer motivation to make deeper emotional connections. Here’s why it matters:You have more channels, content, and technology to reach potential customers. But connecting and building trust with buyers has never been harder.  You know your audience needs what you have to offer, but your

What is empathy-based marketing?

Videos

How to get better at reading emotions in sales and grow emotional intelligence
Empathy is a superpower in marketing and sales
Marketing Empathy Practice
Why Empathy is Marketing Intuition, Jason Gray interviews Brian Carroll
Brian Carroll on using empathy to understand your donors’ motivation
Marketing Gives Us All the Feels

On Demand Webinars

Webinar: How to apply emotional motivators to increase conversion
Webinar: How to improve demand generation with empathy

Ebooks & Downloads

Lead Generation Checklist to Get Better Results Now


Free Resources

You spend a lot of time, energy, and money demand generation to get leads, but it's how you manage them that makes the difference between success and failure.  


This checklist gives you an easy way to focus on the most critical tasks to get better results now. 

How to Empathy Map Checklist and Guide


Free Resources

You spend a lot of time, energy, and money demand generation to get leads, but it's how you manage them that makes the difference between success and failure.  


This checklist gives you an easy way to focus on the most critical tasks to get better results now. 

8 Critical Success Factors of Lead Generation


Free Resources

In this 27-page ebook, you’ll learn step-by-step what you need to do to get lead generation results.

Lead Routing Checklist 


Free Resources

Use this guide to help make sure each and every qualified lead is routed and gets acted upon by sales. 


This checklist will help you focus on the most critical tasks to improve performance. 

Lead Management Checklist 


Free Resources

Are you making the most of every marketing qualified lead?


This Lead Management checklist will help you get better results from marketing qualified leads (MQLs).

7 Tips to Boost Lead Nurturing Results Immediately


Free Resources

In this 9-page ebook, you’ll learn 7 ways you can get better lead nurturing results fast.  

Chapter 1 - Essential Lead Generation


Free Resources

Get a free chapter from Lead Generation for the Complex Sale.


Learn about why trust is so important, how to align your strategy with your customer’s strategy, and some valuable tools to use with lead generation. 

Chapter 3 - Defining Your Best Lead


Free Resources

Learn how to create your ideal customer profile and get alignment on your universal lead definition to do effective qualification. 


Podcast

Get Actionable B2B marketing and sales advice to help you get better results and drive growth:

Subscribe & Download

Want to get notified of new episodes directly on your phone? Subscribe to our podcast using your favorite app!

Free Resources
Free Resources
Free Resources
Free Resources