Empathy-based Marketing Resources

Check back as we’ll be adding resources you can use to apply empathy-based marketing and sales.


What is empathy-based marketing? the article explains that what is empathy-based marketing and how to walk in your customer’s shoes to understand their experience. We need to go beyond rational-logic based sales and marketing to understand how our customers feel. It’s about their experience.


Why empathy-based marketing is essential, with Brian Carroll

Why Empathy is Marketing Intuition, Jason Gray interviews Brian Carroll

Empathy Is Crucial to Connecting Buyers Journey, with Brent Adamson



Why Empathetic Marketing Can Give Your Customers An Amazing Experience – Brian Carroll was interviewed on the inaugural episode of the Act-On Software podcast Listen

CRM Radio: How empathy will grow your sales and marketing pipeline  

Rethink | Rewind – Three Tips to Practice Empathetic Marketing – In this Rethink Rewind episode, Brian Carroll offers three tips for how marketers can get started today practicing empathetic marketing. Listen

Sales Reinvented Podcast: You Cannot Automate Trust – Episode #015 Interview with Brian Carroll Listen

B2B Growth Podcast: How the Biggest B2B Brands Use Empathy-Based Marketing – in this episode, we talk to Brian Carroll, Founder & CEO at Markempa. Listen


How much do you practice empathy?

Take the Empathy Quiz