27% Higher SDR Quota Attainment: Rebuilding an Outbound Motion
How a $1B building-products company rebuilt its SDR motion around clearer targeting, qualification, handoffs, and accountability.
Selected GTM Results
What changes when you fix the right GTM problem.
These case studies show how complex B2B teams improved conversion, follow-up, pipeline flow, and revenue performance by identifying what was getting in the way and focusing on the right changes.
What these cases have in common
Most teams feel the friction before they can name it.
Leads stall. Follow-up breaks down. SDRs lose trust in the system. Marketing and Sales work from different assumptions. Leadership sees plenty of activity, but not enough revenue.
Different symptoms. Different causes.
The hard part is figuring out what’s actually wrong before trying to fix it.
These cases show what happened when teams looked beneath the symptoms, identified the real issue, and focused on the changes that mattered.
That is much closer to everything you’ve built over the last several days.
32% Higher Trial Conversion: From Logic-Heavy Messaging to Buyer-Centered Momentum
How a B2B SaaS company shifted its messaging around how buyers actually make decisions and aligned GTM execution around the new approach.
85% Fewer Untouched Leads: Rebuilding the Inbound Motion
How a $1B building-products company improved routing, ownership, and follow-up so qualified leads stopped falling through the cracks.
Find out what's limiting growth.
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GTM advisory for complex B2B companies.
Find what’s limiting growth. Align on what to fix. Make the change.
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Brian Carroll | GTM Advisor for Complex B2B