February 21

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

Marketing Strategy


In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation. Hope Frank, Chief Marketing Officer of Webtrends, and her marketing team detail how their company is executing RPM and their outcomes so far.

Watch the webinar replay here:
[vimeo 19571466 w=600&h=400]

View and download slides on slideshare

View more presentations from the B2B Lead Roundtable.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. I totally agree that revenue performance management is about an evolution. Thanks!

    1. I’m looking forward to seeing how RPM develops with companies like Marketo, Eloqua and others helping enable executives understand, track and optimize their financial performance.

  2. Great webinar. With my background in lead gen, lead nurturing, etc. I have always been a fan of Eloqua and the direction they have taken.

    Performance based marketing and lead gen is the future in lead gen, especially in the B2B market. The problems that Marketing professionals have had to deal with in the industry, whether it is fraud, bad lists, etc. makes performance based marketing the way to go.

    I work with hundreds of performance based lead providers on a daily basis ans would be happy to talk with you about this.

    John Chambers

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