The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation. Hope Frank, Chief Marketing Officer of Webtrends, and her marketing team detail how their company is executing RPM and their outcomes so far.

Watch the webinar replay here:
[vimeo 19571466 w=600&h=400]

View and download slides on slideshare

View more presentations from the B2B Lead Roundtable.

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About Brian Carroll

Brian Carroll is the founder of Markempa, host of the B2B Roundtable Podcast, and author of Lead Generation for the Complex Sale (McGraw-Hill). He is a Certified GTM OS Partner and runs the GTM Clarity Roundtable, a community of 20,000+ B2B sales, marketing, and GTM professionals.

Brian works with leadership teams at established B2B companies with complex sales to identify what’s limiting growth, align on what to fix, and help their teams make the change.

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