March 12

Success with sales leads

Lead Generation


The management of sales leads is critical to generating Return on Marketing Investment. The Yankee Group Report, "Improving Sales Effectiveness in a Down Economy," states, "Solving the lead management problem is especially critical in challenging economic times. Companies need to prevent each lead from falling through the cracks- which happens 70 to 80 percent of the time or from going stale."

I posted an a recent article by well-known sales lead expert, Mac McIntosh. This article is a check list of items that can improve your odds of success with each sales lead.

Sales Lead Success Checklist

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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